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SESRI, QTA to conduct Domestic Tourism Survey | Qatar University

SESRI, QTA to conduct Domestic Tourism Survey

2015-04-05 00:00:00.0

Social and Economic Survey Research Institute (SESRI) and Qatar Tourism Authority (QTA) signed on April 1 a Memorandum of Collaboration to carry out a Domestic Tourism Survey, with the aim of understanding and analysing tourism activities undertaken by Qatar’s residents in Qatar as well as in their travels abroad.

The collaboration was developed under a broader framework of cooperation signed in 2013 between QU and QTA by QU President Prof Sheikha Abdulla Al-Misnad and QTA Chairman Mr Issa Al-Mohannadi.

The survey is being developed collaboratively by SESRI and QTA experts and will be conducted each quarter starting from June 2015.  It will feed into Qatar’s Tourism Satellite Account (TSA), a system for establishing the economic impact of tourism on a country’s economy. The 2013 draft TSA estimated domestic tourism spending at QAR 9.3 billion that directly benefits Qatar’s economy, and the planned survey will help to refine the estimates and fill data gaps such as proportion of hotel revenue that can be attributed to domestic/resident spending. 

The Institute will conduct the survey through mobile telephone sampling -- targeted survey respondents will include both Qatari nationals and professional expatriates living in Qatar for at least six months.

SESRI Director and QU Associate VP for Research Dr Darwish Al-Emadi will oversee the project from QU’s side while QTA Chief Tourism Development Officer Hassan Al-Ibrahim will oversee the QTA side. 

Commenting on the agreement, Dr Al-Emadi said: “Drawing inspiration from the Qatar National Vision 2030, Qatar is moving into a new direction of promoting the tourism sector as a key driver of socio-economic growth in the country. We are grateful to contribute to QTA efforts in finding opportunities and identifying concerns and obstacles that will help policymakers in setting the path forward for the nation’s upcoming era of advancement”.

“Within the context of our efforts to boost cooperation with stakeholders from the public and private sector, we signed this MoU which will allow us to gather information that will help to define the impact of domestic tourism on the overall tourism economy, and help to determine residents’ preferences”, Mr Al Ibrahim said, adding, “such surveys and studies are a very powerful tool, allowing us to better plan, regulate, and develop a sustainable tourism sector in Qatar”. 

He said further that Qatar’s tourism sector will benefit considerably from the survey as it will help the QTA to understand domestic tourism behaviour, assess the experience and level of satisfaction with the offered products and services, and find the best means to vitalise and develop domestic tourism activities.  “The survey’s outcomes will be a real support to the continued development of the TSA, which is the only satellite account system approved by the United Nations Statistical Commission”, he said.